Proof is an informed and sustainable skincare brand with a commitment to conscious beauty
Client
Proof Skincare
Services
Branding
Illustration
Packaging
Case Study
Caza case studies are brands available for purchase
Proof Skincare delivers naturally derived, cruelty-free products that nourish skin from within. Each product embodies a commitment to conscious beauty—good for you and kind to the earth. The brand’s packaging reflects its core ethos, with layered patterns symbolizing the multi-dimensional benefits of each product and the thoughtful journey from formulation to final design.
More info
This case study* is an exercise in applied design concepts. It involves transitioning from illustration to pattern-building, identity design, logo typography, branding, packaging, and beyond. The process began with self-generated grid system sketches to create the unique pattern that forms the core of the identity design.
*Caza case studies are customizable brands available for purchase.
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